5 Reasons To Reward & Incentivise Your Customers - REASON #3
- by Junior Bucknor
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- 10 Dec, 2018
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PUSH NOTIFICATIONS
Push notifications (sometimes referred to as push messages) can help to attract more customers at certain touchpoints. A “touchpoint” is a point of interaction, a term often used to describe the interaction between a business and its customers. Push notification technology allow you to send reminders and real-time updates that encourage your audience to regularly engage with your brand even if they’re not aware of it.
Mobile app
notifications allow you to keep in touch with your users in an unobtrusive
manner by providing timely messages and helpful/relevant information such as
rewards, discounts, special offers and breaking news about your brand or
industry. The more personal value you can show to your customers, the more
effective your notifications are.
Enhance brand consistency
With mobile notifications, you can trigger immediate purchases by bringing the customer’s attention to limited/time sensitive offers or special discounts. Letting your customers know about last-minute deals, coupons, and special offers is a powerful way to direct customers to a touchpoint in your marketing efforts. Push notifications give you an opportunity to give extra to your customers/clients.
Enhanced Customer Experience
Push notifications can considerably enhance your customer’s experience. You add value to the customer experience when you provide useful and relevant information, keeping your customers abreast with the latest updates, promotions and offers. Push messages are great for drawing a customer’s attention so make them valuable, time-sensitive and maintain a friendly/personal tone. The more relevant and personal your notifications, the better results you can expect.
“An attractive offer, if appealing enough can encourage instant purchasing with a single tap.”
Reduce friction in the customer journey
Push messages are less intrusive than email and some other forms of engagement and can be far more effective at driving traffic to certain aspects or areas of your business. Place deep links in push messages that take users to a particular place in your app – this helps you engage users and, coupled with a powerful call to action, you encourage receipients to perform the desired action.
The Big Idea
Push notifications are an essential part of your marketing tool kit. Well-considered, relevant, and timely push notifications that are sent to people who are already interested in and engaged with your business are an effective way to win with your customers. Through careful planning you can utilise push notifications to strengthen your customer base, increase their engagement with your brand and position your business as a “go-to” expert in your industry/field that customers like, know and trust; that alone is worth its weight in gold!
