Contact Me
0747 662 3939
hello@mediabeep.co.uk

5 Reasons To Reward & Incentivise Your Customers - REASON #2

  • by Junior Bucknor
  • •
  • 08 Dec, 2018
  • •

CREATE BRAND ADVOCATES

2min read

it's easy to fall into the trap of thinking that your only valuable customers are the ones spending money, when in fact the reality is that some of your most valuable customers, rather than spending money, are the ones generating it! We refer to these types of customers your “brand advocates” - these customers are the ones referring your loyalty program and special offers to their friends and family, and if they are on social media, their followers too. These types of customers are gold!

A brand advocate is someone who enjoys your product or service so much that they’re eager to tell others about it.
“73% of millennials feel it is their responsibility to help friends and family make smart purchase decisions.”
Branderati
Most brand advocates are not motivated by money. What floats their boat is a desire to tell other people about their great experience with your brand and want to share this with other people to help them make better purchase decisions. This means most brand advocates are often just looking for recognition that you appreciate the good work they are doing.  By building in some type of refer a friend scheme or similar you can keep your brand advocates feeling special. Perks could take the form of discounts, exclusive information/news about the business. Even recognising them in your blog or as a ‘customer of the month’ on your social media channels can be used as alternative or additional ways of showing your appreciation for their efforts.
having a loyalty scheme alone is not going to necessarily give you effective brand advocates - the level of customer service you deliver is essential. When you impress customers with your product or service, when you respond to questions, queries and complaints in a polite and timely manner, when you listen to feedback and act on or implement customer's ideas then you are well on your way to leveraging your position and being seen as  providing value and benefits to your customers. This keeps your customers happy and helps you to create better relationships with them, which can help convert a regular customer into a brand advocate.

How Voice Search Will Work For You

by Junior Bucknor • 19 Dec, 2018
Voice search isn’t “the next big thing”. It’s already here. Contrary to popular belief, voice search isn’t just for mobile devices, people are also talking to their desktop computers and smart speakers. By 2020 50% of all searches will be voice searches and Google wants to help your business take advantage of this

5 Reasons To Reward & Incentivise Your Customers - REASON #5

by Junior Bucknor • 14 Dec, 2018
Poor customer service can easily ruin a shopping experience – and it does so faster than anything else. You can use big data to analyse services, tweak and offer new services. The better you understand your customer and what they want, the more likely you are to deliver what they need and keep them engaged.

5 Reasons To Reward & Incentivise Your Customers - REASON #4

by Junior Bucknor • 11 Dec, 2018
"To keep a customer demands as much skill as to win one" (American Proverb) If I may add to that quote, "... but keeping a customer costs a lot less" When it comes to customer growth it is all too easy to think about marketing as an external exercise; engaging your efforts, energy and finance with those outside of your business circle in a bid to drum up more customers and more sales. Placing your efforts, energies and resources in

5 Reasons To Reward & Incentivise Your Customers - REASON #3

by Junior Bucknor • 10 Dec, 2018
We are living in an age where information is coming to us from many angles and it's easy to get overwhelmed by poorly thought out communication. The simplicity of push notification technology is a great reason to reward customers. Push messages allow you to send relevant, timely, appealing information or offers to customers which in turn keeps them engaged and connected with your brand "Good advertising does not just circulate information. It penetrates the public mind with desires and belief." - Leo Burnett

5 Reasons To Reward & Incentivise Your Customers - REASON #1

by Junior Bucknor • 05 Dec, 2018
Loyalty schemes and coupons are a fantastic way to generate extra business and are a simple and effective marketing tool to spread the word about your products/services. Find out why a loyalty program can help you keep customers coming back and spending more.

3 REASONS YOUR CHURCH SHOULD NOT BUILD AN APP

by Junior Bucknor • 02 Dec, 2018
Discover why a native app might not actually be the best mobile solution for your church. How can your church avoid the level of outlay an app project demands and at the same time increase your reach/engagement with your congregants and community

Chatbot News - Subscription Broadcasts

by Junior Bucknor • 30 Nov, 2018
Facebook is changing the permission rules for sending broadcast messages through your chatbot. Find out how to ensure you don't lose this powerful feature
More posts
Share by: