How Voice Search Will Work For You

Junior Bucknor • 19 December 2018

If you're a business that's a bit light on a meaningful web presence we have some good news for you! You're about to get a helping hand from Google in 2019 - this, for the most part, is thanks to a steady rise in voice search. Forecasters predict that by 2020 voice search will constitute 50% of all online searches. When people do voice searches, they tend to do so on a mobile device when they're on the move and in the area.

Google saw this trend and has fortified its AI (Artificial Intelligence) capabilities with something called Duplex. This is an AI feature suitable for synching with "natural language" conversation - it will search information about the businesses available on Google Maps instead of using data on the web. Duplex will crawl Google Maps for the relevant information. This is going to lessen friction by way of automation. As an example, imagine your customer does a voice search and Google finds their favourite local restaurant; Google Assistant can make the phone call for them and even talk to you, the business owner, to make a reservation on behalf of the customer.

You will most likely have seen a new feature on Google Maps called "For You" . This clever little addition can suggest local businesses suitable to your customer's preferences which it gathers from their search history. What is happening here is that Google is integrating and matching data from their web activity with Google Maps application. For You utilises a machine learning function called Your Match which analyses the service offerings and product offering of businesses and makes a calculated judgement as to whether a business can be of service to your customer.

According to Google's blog , "The For You tab is designed to be a constant source of inspiration tailored to your tastes and preferences. Simply follow neighbourhoods or places you’re interested in to get updates and recommendations—everything from recent news about an opening or pop up, a new menu item, and even restaurant suggestions based on what you’re likely to enjoy. If you’re making a trip this holiday season, the For You tab can help you get a jump start on travel planning even before you take off."

Places will be assigned a “match” score displayed as a percentage. This score is representative of how much Google thinks your customer will enjoy your business product or services. When you tap the score it brings up a detailed summary explaining how the score was calculated. The reasons could range from their past dining preferences to ratings they've submitted on Maps.

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by Junior Bucknor • 14 December 2018
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by Junior Bucknor • 11 December 2018
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by Junior Bucknor • 10 December 2018
We are living in an age where information is coming to us from many angles and it's easy to get overwhelmed by poorly thought out communication. The simplicity of push notification technology is a great reason to reward customers. Push messages allow you to send relevant, timely, appealing information or offers to customers which in turn keeps them engaged and connected with your brand "Good advertising does not just circulate information. It penetrates the public mind with desires and belief." - Leo Burnett

5 Reasons To Reward & Incentivise Your Customers - REASON #2

by Junior Bucknor • 8 December 2018
We all love to hear stories about how a business went above and beyond to please its customers. This is because when a customer has a great experience with a business they are likely to tell other people about it. Learn how to capitalise on the energy and momentum these people can bring to your business when you have a reward/incentive program running and how you can tailor your loyalty program to reward those customers who enjoy advocating on behalf of your brand

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by Junior Bucknor • 5 December 2018
Loyalty schemes and coupons are a fantastic way to generate extra business and are a simple and effective marketing tool to spread the word about your products/services. Find out why a loyalty program can help you keep customers coming back and spending more.

3 REASONS YOUR CHURCH SHOULD NOT BUILD AN APP

by Junior Bucknor • 2 December 2018
Discover why a native app might not actually be the best mobile solution for your church. How can your church avoid the level of outlay an app project demands and at the same time increase your reach/engagement with your congregants and community

Chatbot News - Subscription Broadcasts

by Junior Bucknor • 30 November 2018
Facebook is changing the permission rules for sending broadcast messages through your chatbot. Find out how to ensure you don't lose this powerful feature