PROGRESSIVE WEB APPS
The Future of Mobile is Here
Progressive Web Apps
A Progressive Web App (PWA) is a hybrid of a native app and a mobile-friendly website. PWAs are responsive on every device and they feel and function like any app you would get from the Apple store or Google Play Store. One of the primary features of a Progressive Web App is that even though it feels like an app, there is no need to search and download it. Users can easily access the PWA from a normal URL and even save it to their homescreen
Gartner predicts that by 2019, 20% of brands will abandon their mobile apps for PWAs
The development cost of a PWA is about half of what you would expect to pay for the design and development of a native app for iOS or Android
Read on to find out the top five benefits of going down this path sooner rather than later
1. LESS FRICTION (Easier Accessibility)
Progressive Web Apps can be instantaneously installed directly on your users' home screens, without them having to download anything or go through the stores. Their incomparable lightness also eliminates any memory constraints a device may have at the time of installation with the average file size of a PWA around 20 times lighter than a native app
PWAs attract broader audiences with their lower barrier to entry. More people are likely to try an app if all they have to do is click a link or scan a QR code. From there they can decide whether they want to continue using the app or not.
2. Multi-platform
Progressive Web Apps are multi-platform. They adapt perfectly to any screen they're used on mobile, tablet, or desktop. They are just as good in terms of design as they are in features.
3. Increased Customer Attraction/User Engagement
Progressive Web Apps attract, on average, 3 times more visitors than native apps (iOS, Android, Windows), as well as sessions that are 8 times longer than those of classic websites. Arguments that constitute an essential tool for your business, one that attracts new visitors just as well as it engages your existing community.
4. Push Notifications
Send push notifications that your users will receive directly in their web browser, on mobile, tablet and desktop. Push web notifications are compatible with Chrome Desktop & Android, Firefox Desktop & Android, and Opera Desktop & Android.
5. Remarkable Performance
Progressive Web Apps developed with Mediabeep have successfully passed the Lighthouse tests. These are global/universal measurements developed by Google to evaluate web app performance
